Logistics Jobs


Brand Marketing Manager

Posted in on June 6, 2014
Job Type Full Time
Location Surrey
Address Frimley

Description :

Are you looking for a new challenge?

Then this exciting opportunity at NACCO Materials Handling Ltd could be right for you!

We are searching for a motivated, experienced and commercially astute individual to join us in the role of Brand Marketing Manager.


Working for our Yale brand across NMHG EMEA, the main purpose of this role is to increase awareness of the Yale brand in the marketplace through the use of multiple communication channels and development of promotional materials. Key accountabilities will include:

  • Leading the communication of the Yale brand to customers, increasing brand awareness and generating enquiries. Directing media purchasing to place advertising for the highest impact.
  • Collaborating across the EMEA Sales organisation and Yale Dealer network to align marketing programs with sales targets.
  • Actively participating in the communication strategy for new product launches, providing targeted, structured and timely product information to the market.
  • Development and editing of high quality sales literature, advertising, and promotion materials that define and differentiate the Yale brand image.


The position requires an individual with:

–         Experience in the capital goods industry and with knowledge of B2B marketing techniques related to publications, web/interactive, mass media database marketing and PR.

–         Track record in direct and indirect marketing preferably, through a third party distribution channel.

–         Experience of writing and editing copy text that ensures brand messages are communicated successfully to target audiences.

–         Excellent communication skills, both verbal and written, knowledge of another European language would be desirable.


If you enjoy being part of a strong team and having real accountability, then it is the right time for you to join us!

Please email sarah.parascandolo@nmhg.com to discuss the opportunities.

How to apply :

Please submit a cover letter and CV to sarah.parascandolo@nmhg.com

Apply Now

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