At Your Service: ‘This is Yale’ Showcases Tailored Industry Solutions.

At Your Service: ‘This is Yale’ Showcases Tailored Industry Solutions.

Normally a hub of activity of comings and goings, Weeze Airport, near Düsseldorf, Germany, became the place to be for the materials handling industry for two days in September. A corner of the airport facility was transformed on 19 and 20 September to host industry solutions showcase, ‘This is Yale’. Customers, prospects and dealers from across Europe, the Middle East and Africa were invited to discover the extensive capabilities of Yale Europe Materials Handling.

To showcase how Yale® solutions can be tailored to their applications, the event featured dedicated zones for a wide variety of industries. Yale ambassadors and experts from supplier partners, including Shell, Pyroban, Bolzoni, Trelleborg, Orlaco, Balyo, and RAVAS, demonstrated their in-depth knowledge and understanding of the challenges faced by Yale customers and prospects.

Visitors to This is Yale witnessed the launch of a number of exciting new products including: the Veracitor VX Gold Edition, the tilting mast reach truck range, and the new 16 tonne EC forklift with 1200mm load centre – the highest capacity truck Yale has offered to date. Automation was also a key focus at the event with the launch of the Yale robotic MO70T tow tractor and robotic MC15 counterbalance stacker featuring Balyo technology.

New options for existing products were also unveiled and alternative power solutions to suit an array of working environments were explored at the highly interactive event.

Zoning in on the right solution
Guests at This is Yale had the option to tour up to eight zones, each applying Yale expertise and solutions to different applications.

Visitors were guided through the Automotive Supermarket and witnessed a live demonstration of the new Yale robotic MO70T tow tractor. The innovative Balyo geoguidance system was showcased as the robotic tow tractor was shown for the first time, and industry experts demonstrated the ease of switching between the truck’s automated and manual modes. The new Yale rider tow tractor was also on display, with industry experts sharing how these Yale solutions have been developed with line-feed operations and ‘milk-runs’ in mind.

Chemical and Hazardous Materials
Experts from Yale and supplier partner, Pyroban, were on hand with customised solutions for corrosive environments, precise drum handling, explosion protection, and gas detection in a series of exciting demonstrations. The new Veracitor VX Gold Edition truck played a key role in the display, demonstrating its eight-feature bundle designed to enhance productivity while reducing overall maintenance costs.

Continuous, three-shift operations in the construction industry require solutions that can last while handling expensive, heavy – and often awkward – loads. Yale high capacity trucks designed to offer optimal visibility were on hand to demonstrate reliability and versatility of Yale solutions for this attachment-rich industry.

Fleet and Telematics
In the Fleet and Telematics zone, Yale Vision with GPS motion was shown as part of a series of demonstrations using live data from trucks operating at This is Yale. Data provides useful insights into the life of a truck, and when used correctly can help logistics managers optimise fleet efficiency, operator performance, reduce their carbon footprint and lower overall material handling costs.

Food and Beverage
For the food and beverage industry, equipment tailored to the environment is key to increasing productivity. From cold storage solutions, double pallet handlers, noise reduction options, and precision control tiller heads, Yale shared solutions designed to manage intensive jobs, shift after shift. The trusty GLP30VX Veracitor truck, designed to work with forks or attachments, was the main attraction with its productivity-enhancing features.

Paper and Wood
With dust and dirt the natural enemy of materials handling equipment in wood, paper and recycling applications, Yale solutions are designed to cope with harsh operating environments. The high capacity GDP35VX Veracitor truck, with its reversing fan, bale clamp and Pedestrian Awareness Lights, was the star of the show in the paper and recycling applications. While the new 16T Yale EC truck with 1200mm load centre took pride of place for wood applications.

Power Solutions
Different customers require different ways to power their solutions. With the recently announced Stage V ICE engine offering from Yale, lead-acid batteries, Li-ion and hydrogen fuel cells, Yale showcased the wide variety of ways in which it can charge up an operation.

Supply Chain Solutions
The story of a pallet’s journey from container to customer was brought to life, with visitors witnessing how Yale solutions can be utilised at every stage in the supply chain. The new MR12E tilting mast reach truck perfectly demonstrated its ability to operate in tight confines, while the Yale MC15 robotic counterbalance stacker featuring Balyo technology was unveiled for the first time.

“It was wonderful to welcome so many customers, dealers, suppliers, journalists and prospects to This is Yale,” said Iain Friar, Yale Brand Marketing Manager, EMEA. “Our guests travelled many miles – including some from as far as the Middle East – to join us in Germany. We thank them for their time and enthusiasm, and we hope we have shown them how vast and versatile Yale industry solutions can be. With our understanding of the challenges businesses face in a wide range of applications, we have worked hard to provide them with the best possible solution to enhance their productivity.”