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Forkliftaction Media has launched a major upgrade to its global materials handling website and news service.

According to Forkliftaction CEO Ann Hofmans, “the upgrade involves a comprehensive rebuild on 19 years’ worth of applications, features, design and code”.

Although it retains its breadth of information and resources, the website has undergone a number of improvements and new features designed to provide “a more accessible, engaging and locally relevant user experience”. These include a responsive and modern design, improved navigation and menus, geographically defined content and an extended run of special editorial content, industry blogs and most-read news articles.

Forkliftaction’s focus on quality news and practical resources will remain at the website’s core.  “We will continue to offer people who sell, manage, buy and work with materials handling products a complete source that allows them to stay informed, connect with industry colleagues, source or sell their equipment  and develop leads for their business,” Hofmans explains.

Forkliftaction News, distributed to over 72,000 subscribers, has become a consistent voice within the materials handling industry, delivering independent news stories week after week for almost 20 years.

“Visitors to the new website will see our respected journalists better showcased with their unique industry insights and market analysis highlighted in new and interesting ways,” she adds.

Forkliftaction News readers will also find the news stories for their region shown at the top of the news in a separate column, both in the news mailing as well as on the website.

“We are very excited to promote local coverage to our readers around the world.” Hofmans says: “For many, local information is most relevant to their business, so being able to find their news at the top of the weekly news is a real plus.”

“It is our hope that members of the materials handling community will continue to submit their company news to help us fill these local columns, so we can offer a broad spread of coverage from across the globe.”

According to Hofmans, Forkliftaction has come a long way since the era of dial-up modems and limited corporate websites in which it was conceived. The upgrade caters to the evolving expectations of business audiences who now consume news media at an accelerated pace and have an abundance of online resources from which to choose.

Hofmans says: “We have created a crisp and responsive website for a more user-friendly experience. Improvements to the website navigation and menus will also enhance usability and make our content more accessible for industry professionals on the go.”

“Our members utilise the website daily for a multitude of tasks, so it is important to us that they are able to consult our news and resources on the job, in transit and at home – seamlessly, across any device.”

Forkliftaction remains a work of dedication for its small but independent team. “Over the past two years, we have pooled together all of our resources, labour and drive to develop a new and exciting version of our well-established online platform.” Plans for further developments to the website in 2020 are already under way.

Hofmans reflects on the continued resilience of Forkliftaction: “The B2B digital market is highly competitive, with an increasing number of online players competing for share of voice. Our many readers trust Forkliftaction’s voice and hold our news and resources in respect. And that makes us very proud.

“We know that we are still here only because we are a staple for our materials handling audience, who return to the platform again and again.”

To learn more about Forkliftaction’s full range of resources and advertising options, or to submit news for editorial consideration, please email [email protected] or visit